Nike sustainability strategy “Move to Zero” was unveiled in New York this week, heralding the companies most conclusive sustainability move to date.
The strategy has one distinct aim, help protect the future of sport. The changes to the environment and climate as a result of global warming impacts the ability of athletes to perform. Move to Zero looks to address this.
The campaign is launched in the same week as the Global Climate Strike, and one week ahead of the United Nations Climate Action Summit. With sustainability becoming the most talked about issue by both global leaders and the global population, the timing by Nike is no surprise.
Launched at Nike headquarters in New York, Nike Chief Sustainability Officer Noel Kinder stressed that sustainability is more than just a corporate buzzword for Nike.
We plan to take climate action the only way Nike knows how – with an athlete’s mindset of adaptability, persistence, relentlessness and determination.
Noel Kinder, Chief Sustainability Officer, Nike. Source: purpose.nike.com
The critical elements of the strategy are detailed:
- Power Nike facilities with 100% renewable energy by 2025.
- Reduce carbon emissions across the Nike global supply chain by 30% by 2030.
- Focus on a circular economy and equipping the world with the brightest thinking through NikeCircularDesign.com.
- Divert 99% of all Nike footwear manufacturing waste from landfills.
- Divert more than 1 billion plastic bottles per year from landfills to create yarns for Nike jerseys and uppers for Flyknit shoes.
- The Reuse-A-Shoe and Nike Grind programs will convert waste into new products, playgrounds, running tracks and courts.
- Eliminate single-use plastics on our global campuses.
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